JEN S.A.
The JEN S.A. project involved developing a dedicated B2B brand and marketing strategy for an industrial sector client.
(Company)
JEN S.A.
(Role)
Head of Growth Marketing - consultant
Purposeful
Branding
Challenge
In a growing yet homogeneous work tools market, the challenge was clear: how could we modernize the brand to meet the expectations of today’s consumer while building a foundation for long-term innovation?
Strategy
• Defined a new brand DNA under the philosophy JEN: “the tool that inspires people to open new paths, challenge the system, and bring out their best.”
• Developed a comprehensive brand background as the first step toward innovation and corporate evolution.
• Positioned JEN as more than a functional product: a brand with purpose, identity, and cultural relevance.
• Implemented internal alignment workshops and storytelling guidelines to embed the philosophy across the organization.
Outcome
• +16 % sales increase (2019 vs. 2018).
• Positioned JEN as a forward-looking, innovation-driven brand within the tools industry.
JEN S.A.
The JEN S.A. project involved developing a dedicated B2B brand and marketing strategy for an industrial sector client.
(Company)
JEN S.A.
(Role)
Head of Growth Marketing - consultant
Purposeful
Branding
Challenge
In a growing yet homogeneous work tools market, the challenge was clear: how could we modernize the brand to meet the expectations of today’s consumer while building a foundation for long-term innovation?
Strategy
• Defined a new brand DNA under the philosophy JEN: “the tool that inspires people to open new paths, challenge the system, and bring out their best.”
• Developed a comprehensive brand background as the first step toward innovation and corporate evolution.
• Positioned JEN as more than a functional product: a brand with purpose, identity, and cultural relevance.
• Implemented internal alignment workshops and storytelling guidelines to embed the philosophy across the organization.
Outcome
• +16 % sales increase (2019 vs. 2018).
• Positioned JEN as a forward-looking, innovation-driven brand within the tools industry.
JEN S.A.
The JEN S.A. project involved developing a dedicated B2B brand and marketing strategy for an industrial sector client.
(Company)
JEN S.A.
(Role)
Head of Growth Marketing - consultant
Purposeful
Branding
Challenge
In a growing yet homogeneous work tools market, the challenge was clear: how could we modernize the brand to meet the expectations of today’s consumer while building a foundation for long-term innovation?
Strategy
• Defined a new brand DNA under the philosophy JEN: “the tool that inspires people to open new paths, challenge the system, and bring out their best.”
• Developed a comprehensive brand background as the first step toward innovation and corporate evolution.
• Positioned JEN as more than a functional product: a brand with purpose, identity, and cultural relevance.
• Implemented internal alignment workshops and storytelling guidelines to embed the philosophy across the organization.
Outcome
• +16 % sales increase (2019 vs. 2018).
• Positioned JEN as a forward-looking, innovation-driven brand within the tools industry.