ed.
rodri
guez
B2B2C Marketing & Brand Director with a growth edge.
• Fintech • FMCG • Services • Luxury
Where brand fuels growth and data shapes the story.
(About)
STRATEGIC
Brands,
MEASURABLE
GROWTH.
I'm a strategist by training, a creative director by instinct, and a growth leader by results. Over 12+ years I've moved between agency, startup, and multinational environments, connecting creative decisions to business outcomes.
$18M in paid media managed at scale. CAC cut 55%. A product scaled from 0 to €5.4M. Brand strategy and performance marketing across LATAM and the U.S.
The work doesn't just win awards. It moves numbers.
(Brands I've worked with)
(Selected Growth Case Studies)
Growth & Performance Marketing
From paid media to product growth, driven by cross-functional teams and AI-powered execution.
(Selected Brand Case Studies)
Marketing & Brand Strategy
Brand systems built to last and grow, led with multidisciplinary teams and AI-powered workflows.
ed.
rodriGUEZ
guez
B2B2C Marketing & Brand Director with a growth edge.
• Fintech • FMCG • Services • Luxury
Where brand fuels growth and data shapes the story.
(About)
STRATEGIC
Brands,
MEASURABLE
GROWTH.
I'm a strategist by training, a creative director by instinct, and a growth leader by results. Over 12+ years I've moved between agency, startup, and multinational environments, connecting creative decisions to business outcomes.
$18M in paid media managed at scale. CAC cut 55%. A product scaled from 0 to €5.4M. Brand strategy and performance marketing across LATAM and the U.S.
The work doesn't just win awards. It moves numbers.
(Brands I've worked with)
(Selected Growth Case Studies)
Growth & Performance Marketing
From paid media to product growth, driven by cross-functional teams and AI-powered execution.
(Selected Brand Case Studies)
Marketing & Brand Strategy
Brand systems built to last and grow, led with multidisciplinary teams and AI-powered workflows.
ed.
rodriGUEZ
guez
B2B2C Marketing & Brand Director with a growth edge.
• Fintech • FMCG • Services • Luxury
Where brand fuels growth and data shapes the story.
(About)
STRATEGIC
Brands,
MEASURABLE
GROWTH.
I'm a strategist by training, a creative director by instinct, and a growth leader by results. Over 12+ years I've moved between agency, startup, and multinational environments, connecting creative decisions to business outcomes.
$18M in paid media managed at scale. CAC cut 55%. A product scaled from 0 to €5.4M. Brand strategy and performance marketing across LATAM and the U.S.
The work doesn't just win awards. It moves numbers.
(Brands I've worked with)
(Selected Growth Case Studies)
Growth & Performance Marketing
From paid media to product growth, driven by cross-functional teams and AI-powered execution.
(Selected Brand Case Studies)