Pluxee Terceros GTM
The Pluxee Terceros project involved growing a B2B product from 0 to €5.4M through targeted ABM campaigns.
(Company)
Pluxee
(Role)
New Products & Services Manager
Zero-to-one
Product
Challenge
Launch a payment and benefits solution for independent workers with app and web portal, promoting financial inclusion.
What I did
Led end-to-end launch of a new payment and benefits solution for independent workers; from market research and value proposition to brand creation, app and portal development, and B2B2C go-to-market across guilds and freelance platforms.
Outcome
• Recognized as an innovation case by Pluxee Global
• €5.4M annual revenue generated in year one
• +12K users in 4 months, 80% retention
• 2.3M impressions, 3.8% CTR
Pluxee Terceros GTM
The Pluxee Terceros project involved growing a B2B product from 0 to €5.4M through targeted ABM campaigns.
(Company)
Pluxee
(Role)
New Products & Services Manager
Zero-to-one
Product
Challenge
Launch a payment and benefits solution for independent workers with app and web portal, promoting financial inclusion.
What I did
Led end-to-end launch of a new payment and benefits solution for independent workers; from market research and value proposition to brand creation, app and portal development, and B2B2C go-to-market across guilds and freelance platforms.
Outcome
• Recognized as an innovation case by Pluxee Global
• €5.4M annual revenue generated in year one
• +12K users in 4 months, 80% retention
• 2.3M impressions, 3.8% CTR
Pluxee Terceros GTM
The Pluxee Terceros project involved growing a B2B product from 0 to €5.4M through targeted ABM campaigns.
(Company)
Pluxee
(Role)
New Products & Services Manager
Zero-to-one
Product
Challenge
Launch a payment and benefits solution for independent workers with app and web portal, promoting financial inclusion.
What I did
Led end-to-end launch of a new payment and benefits solution for independent workers; from market research and value proposition to brand creation, app and portal development, and B2B2C go-to-market across guilds and freelance platforms.
Outcome
• Recognized as an innovation case by Pluxee Global
• €5.4M annual revenue generated in year one
• +12K users in 4 months, 80% retention
• 2.3M impressions, 3.8% CTR