Sezzle growth
The Sezzle project involved managing an $18M paid media budget across 20+ channels while cutting CAC by 55%.
(Company)
Sezzle
(Role)
Senior Performance Manager
Data-driven
Performance
Challenge
Sezzle, a U.S.-based BNPL fintech, needed to scale user acquisition and premium subscriptions across 20+ paid channels while improving unit economics. CAC was high, breakeven timelines were long, and creative production was a bottleneck.
What I did
Took full ownership of a USD$18M annual paid media operation across Meta, Google Ads, Apple Ads, DSP/CTV, and mobile channels. Rebuilt the channel mix from the ground up using unit economics modeling and built an AI-first creative automation workflow that cut production time and accelerated testing cycles.
Outcome
• CAC reduced from $45 to $20 through strategic channel rebalancing across 20+ DSP, CTV, and mobile
• Breakeven ROAS improved from 6 to 4 months
• +12% premium subscriptions, +8% DAU
• $70M+ in incremental revenue at scale
• AI-first creative workflow: automated brief generation, asset naming system, and top-performer diagnosis
Sezzle growth
The Sezzle project involved managing an $18M paid media budget across 20+ channels while cutting CAC by 55%.
(Company)
Sezzle
(Role)
Senior Performance Manager
Data-driven
Performance
Challenge
Sezzle, a U.S.-based BNPL fintech, needed to scale user acquisition and premium subscriptions across 20+ paid channels while improving unit economics. CAC was high, breakeven timelines were long, and creative production was a bottleneck.
What I did
Took full ownership of a USD$18M annual paid media operation across Meta, Google Ads, Apple Ads, DSP/CTV, and mobile channels. Rebuilt the channel mix from the ground up using unit economics modeling and built an AI-first creative automation workflow that cut production time and accelerated testing cycles.
Outcome
• CAC reduced from $45 to $20 through strategic channel rebalancing across 20+ DSP, CTV, and mobile
• Breakeven ROAS improved from 6 to 4 months
• +12% premium subscriptions, +8% DAU
• $70M+ in incremental revenue at scale
• AI-first creative workflow: automated brief generation, asset naming system, and top-performer diagnosis
Sezzle growth
The Sezzle project involved managing an $18M paid media budget across 20+ channels while cutting CAC by 55%.
(Company)
Sezzle
(Role)
Senior Performance Manager
Data-driven
Performance
Challenge
Sezzle, a U.S.-based BNPL fintech, needed to scale user acquisition and premium subscriptions across 20+ paid channels while improving unit economics. CAC was high, breakeven timelines were long, and creative production was a bottleneck.
What I did
Took full ownership of a USD$18M annual paid media operation across Meta, Google Ads, Apple Ads, DSP/CTV, and mobile channels. Rebuilt the channel mix from the ground up using unit economics modeling and built an AI-first creative automation workflow that cut production time and accelerated testing cycles.
Outcome
• CAC reduced from $45 to $20 through strategic channel rebalancing across 20+ DSP, CTV, and mobile
• Breakeven ROAS improved from 6 to 4 months
• +12% premium subscriptions, +8% DAU
• $70M+ in incremental revenue at scale
• AI-first creative workflow: automated brief generation, asset naming system, and top-performer diagnosis