Challenge
Execute the brand transition, keeping a zero-client attrition goal. This requirement was met by the project, increasing recognition and digital adoption in the first year.

Strategy
•    Omnichannel master plan (branding, PR, content, social media, owned channels).
•    Internal training for 300+ employees.
•    B2B2C segmentation and digital adoption campaigns.
•    Activations with brand ambassadors and client webinars.

Outcome
•    30 % spontaneous and 50 % aided brand awareness within 12 months
•    100 % retention of key accounts.
•    +18 % app adoption post-rebrand.
•    32 % lower CPA than benchmark