LV & Moët
The Louis Vuitton & Moët project involved designing premium pop-up activations that brought the brands directly to consumers.
(Company)
Diageo - Straza Flow
(Role)
Brand & Shopper Marketing Director
Exclusive
Experience
Challenge
Create exclusive experiences to reinforce luxury positioning and generate direct sales and aspirational social content.
Strategy
• Premium pop-up spaces with brand storytelling and sensory activations.
• Product personalization and guided tastings.
• Luxury lifestyle influencer marketing.
• Audiovisual content production for owned and earned media.
Outcome
• +22 % sales increase during activation
• +250 % social engagement and 1.2M UGC views
• 95 % post-event satisfaction.
• Coverage in 12 luxury lifestyle media outlets
LV & Moët
The Louis Vuitton & Moët project involved designing premium pop-up activations that brought the brands directly to consumers.
(Company)
Diageo - Straza Flow
(Role)
Brand & Shopper Marketing Director
Exclusive
Experience
Challenge
Create exclusive experiences to reinforce luxury positioning and generate direct sales and aspirational social content.
Strategy
• Premium pop-up spaces with brand storytelling and sensory activations.
• Product personalization and guided tastings.
• Luxury lifestyle influencer marketing.
• Audiovisual content production for owned and earned media.
Outcome
• +22 % sales increase during activation
• +250 % social engagement and 1.2M UGC views
• 95 % post-event satisfaction.
• Coverage in 12 luxury lifestyle media outlets
LV & Moët
The Louis Vuitton & Moët project involved designing premium pop-up activations that brought the brands directly to consumers.
(Company)
Diageo - Straza Flow
(Role)
Brand & Shopper Marketing Director
Exclusive
Experience
Challenge
Create exclusive experiences to reinforce luxury positioning and generate direct sales and aspirational social content.
Strategy
• Premium pop-up spaces with brand storytelling and sensory activations.
• Product personalization and guided tastings.
• Luxury lifestyle influencer marketing.
• Audiovisual content production for owned and earned media.
Outcome
• +22 % sales increase during activation
• +250 % social engagement and 1.2M UGC views
• 95 % post-event satisfaction.
• Coverage in 12 luxury lifestyle media outlets