Pluxee App
The Pluxee App project involved improving the consumer app experience, raising its store rating from 1.8 to 4.7 stars.
(Company)
Pluxee
(Role)
Customer & Consumer Digital Performance Lead
User-first
Product
Challenge
Transform the digital experience for 750K+ users and 10K+ clients and launch proprietary e-commerce integrating partner merchants and exclusive promotions.
What I did
Led the digital product roadmap for a 750K+ user fintech benefits platform, focusing on UX improvement, e-commerce monetization, and performance marketing. Integrated CRM, payment gateway, and dynamic catalog, and built Power BI dashboards to track adoption and conversion KPIs across the full funnel.
Outcome
• 28% lower CPA through performance campaign optimization
• App rating improved from 1.8 to 4.7 in 9 months
• +18% digital adoption, +35% e-commerce sales
• 500K visits to Pluxee Shop in 3 months
• -20% support calls via UX improvements
Pluxee App
The Pluxee App project involved improving the consumer app experience, raising its store rating from 1.8 to 4.7 stars.
(Company)
Pluxee
(Role)
Customer & Consumer Digital Performance Lead
User-first
Product
Challenge
Transform the digital experience for 750K+ users and 10K+ clients and launch proprietary e-commerce integrating partner merchants and exclusive promotions.
What I did
Led the digital product roadmap for a 750K+ user fintech benefits platform, focusing on UX improvement, e-commerce monetization, and performance marketing. Integrated CRM, payment gateway, and dynamic catalog, and built Power BI dashboards to track adoption and conversion KPIs across the full funnel.
Outcome
• 28% lower CPA through performance campaign optimization
• App rating improved from 1.8 to 4.7 in 9 months
• +18% digital adoption, +35% e-commerce sales
• 500K visits to Pluxee Shop in 3 months
• -20% support calls via UX improvements
Pluxee App
The Pluxee App project involved improving the consumer app experience, raising its store rating from 1.8 to 4.7 stars.
(Company)
Pluxee
(Role)
Customer & Consumer Digital Performance Lead
User-first
Product
Challenge
Transform the digital experience for 750K+ users and 10K+ clients and launch proprietary e-commerce integrating partner merchants and exclusive promotions.
What I did
Led the digital product roadmap for a 750K+ user fintech benefits platform, focusing on UX improvement, e-commerce monetization, and performance marketing. Integrated CRM, payment gateway, and dynamic catalog, and built Power BI dashboards to track adoption and conversion KPIs across the full funnel.
Outcome
• 28% lower CPA through performance campaign optimization
• App rating improved from 1.8 to 4.7 in 9 months
• +18% digital adoption, +35% e-commerce sales
• 500K visits to Pluxee Shop in 3 months
• -20% support calls via UX improvements