Straza Flow
The Straza Flow project involved building an innovation department from scratch, assembling a multidisciplinary creative team.
(Company)
Straza Flow
(Role)
Brand & Shopper Marketing Director
Strategic
Innovation
Challenge
Establish an innovation department integrating retail trends, shopper marketing, and technology, delivering measurable value to clients and driving agency growth.
Strategy
• Department structure, key roles, and KPIs design.
• Implementation of Design Thinking and rapid prototyping.
• Integration of in-store measurement technologies.
• Experience lab for testing and validation.
• Leadership of a multidisciplinary 40+ person team
Outcome
• +22 % conversion rate in measured projects
• +38 % dwell time with optimized layouts.
• 15+ innovative solutions added to portfolio.
• Recognized internally as a strategic growth driver
Straza Flow
The Straza Flow project involved building an innovation department from scratch, assembling a multidisciplinary creative team.
(Company)
Straza Flow
(Role)
Brand & Shopper Marketing Director
Strategic
Innovation
Challenge
Establish an innovation department integrating retail trends, shopper marketing, and technology, delivering measurable value to clients and driving agency growth.
Strategy
• Department structure, key roles, and KPIs design.
• Implementation of Design Thinking and rapid prototyping.
• Integration of in-store measurement technologies.
• Experience lab for testing and validation.
• Leadership of a multidisciplinary 40+ person team
Outcome
• +22 % conversion rate in measured projects
• +38 % dwell time with optimized layouts.
• 15+ innovative solutions added to portfolio.
• Recognized internally as a strategic growth driver
Straza Flow
The Straza Flow project involved building an innovation department from scratch, assembling a multidisciplinary creative team.
(Company)
Straza Flow
(Role)
Brand & Shopper Marketing Director
Strategic
Innovation
Challenge
Establish an innovation department integrating retail trends, shopper marketing, and technology, delivering measurable value to clients and driving agency growth.
Strategy
• Department structure, key roles, and KPIs design.
• Implementation of Design Thinking and rapid prototyping.
• Integration of in-store measurement technologies.
• Experience lab for testing and validation.
• Leadership of a multidisciplinary 40+ person team
Outcome
• +22 % conversion rate in measured projects
• +38 % dwell time with optimized layouts.
• 15+ innovative solutions added to portfolio.
• Recognized internally as a strategic growth driver